Our SEO Helped American Dry Cleaning Company to Boost Website Traffic by 80%

The family-run American dry cleaning company has provided first-rate laundry and dry cleaning services since its founding in 1990. Preserving clothes quality while limiting the ecological footprint, their eco-friendly technique guarantees gentle yet effective cleaning. 

With a wide selection of specialist services such as adjustments, curtain cleaning, suede care, and free collection and delivery, they expertly meet various requests.

Challenges

Having previously relied only on physical stores, the company saw the need to utilize digital platforms to attract more customers and increase sales. 

Building our reputation in the digital sphere has been an enormous undertaking. We had to put much money into search engine optimization and online marketing when we moved to the digital realm because we were mostly a physical company.

Some of the key challenges were: 

• Creating an online identity from the ground up.
• Going up against well-established dry cleaning companies online.
• Making SEO and online marketing investments.
• Setting oneself apart from rivals by providing superior service and increasing visibility online.
• Making sure digital channels provide effective leads.
• Handling the expectations of customers in the digital and physical spaces.
• Optimizing the reach and impact of marketing campaigns by balancing traditional and digital strategies.
• Streamlining website performance and overcoming technological challenges to enhance user experience.
• Building trust and reputation was lacking for a new player in the internet economy.