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Our SEO Helped American Dry Cleaning Company to Boost Website Traffic by 80%

The family-run American dry cleaning company has provided first-rate laundry and dry cleaning services since its founding in 1990. Preserving clothes quality while limiting the ecological footprint, their eco-friendly technique guarantees gentle yet effective cleaning. 

With a wide selection of specialist services such as adjustments, curtain cleaning, suede care, and free collection and delivery, they expertly meet various requests.

Challenges

Having previously relied only on physical stores, the company saw the need to utilize digital platforms to attract more customers and increase sales. 

Building our reputation in the digital sphere has been an enormous undertaking. We had to put much money into search engine optimization and online marketing when we moved to the digital realm because we were mostly a physical company.

Some of the key challenges were: 

  • Creating an online identity from the ground up.
  • Going up against well-established dry cleaning companies online.
  • Making SEO and online marketing investments.
  • Setting oneself apart from rivals by providing superior service and increasing visibility online.
  • Making sure digital channels provide effective leads.
  • Handling the expectations of customers in the digital and physical spaces.
  • Optimizing the reach and impact of marketing campaigns by balancing traditional and digital strategies.
  • Streamlining website performance and overcoming technological challenges to enhance user experience.
  • Building trust and reputation was lacking for a new player in the internet economy.

Solution

We devised a thorough plan to overcome the business’s obstacles and boost its visibility on the web. As a first step, we created a unique website to highlight our services and entice prospective clients. This online presence was designed for search engines (SEO) to increase its exposure and rankings in search results to make it easier for customers to find them online.

American dry cleaning company also has a Google My Business (GMB) profile created by SEO for Cleaning Services, so the information is reliable and up-to-date. Customers looking for local dry cleaners, in particular, benefited from this boost to their local search visibility.

Additionally, an outreach backlinking campaign was launched to boost the website’s authority. The site’s exposure and reputation were improved by acquiring high-quality backlinks from relevant and trustworthy websites, which raised its rankings in search engine results pages (SERPs).

Outcomes

Its strategic cooperation with us has greatly enhanced the company’s web visibility and lead-generating activities. The results have been outstanding due to a customized SEO plan and website design, along with the creation of a Google My Business page and a focused campaign of backlinks:

  • Within six months, there was an 80% increase in website traffic.
  • An increase of 35% was observed in lead production, which surged to more than 10 leads weekly.
  • Views and interactions on the Google My Business profile increased significantly, increasing engagement by 60%.
  • Website authority and search engine rankings were both improved by half as a result of the outreach backlinking campaign.

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These results demonstrate how well the American dry cleaning company’s strategic digital marketing plan met its specific objectives. For businesses seeking comparable outcomes and striving to succeed in competitive marketplaces, we offer personalized solutions to enhance online presence and generate sustainable growth. 

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