Want More Clients for Your Cleaning Business? Start Here
Getting clients for a cleaning business is tough. Flyers and word-of-mouth only take you so far. If you want people to find you fast when they’re searching for help, Google Ads for cleaning services helps your business get noticed right when people need help cleaning their home or office.
With Google Ads, you don’t wait for customers to come to you. Your business shows up right when they search for things like “house cleaners near me” or “office cleaning today.”
This guide will have you set up Google Ads that work for your cleaning business step-by-step.
Know What You Want Before You Start
Understand your business objectives before investing in advertising. Google ads will be most effective when you understand whom you are trying to appeal to and what your goal is.
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Set Clear Goals
Think about what you want from the ads. Do you want more calls? Online bookings? Emails from customers? Pick one main goal for each ad campaign. This helps Google display your advertisements to the correct users.
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Know Your Target Area
Most cleaning businesses work in one city or neighborhood. Make sure your ads only show in that area. Don’t waste money showing ads in places you don’t serve.
How to Arrange Your Google Ads Account
You can’t run ads without an account. Setting one up is simple but important.
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Create a Google Ads Account
Visit the site ads.google.com and sign in with your Gmail. Use the steps to begin your first campaign. Pick “Expert Mode” to have full control.
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Pick the Right Campaign Type
For cleaning businesses, the “Search” campaign is best. Your ad will appear when someone types something in Google like “cleaners near me.”
But there are other useful campaign types too:
- Display Ads: Show image-based ads on websites and apps. Great for keeping your cleaning business in front of people even after they leave Google.
- Local Services Ads: Appear at the very top of Google for people searching in your area. These ads are pay-per-lead, making them perfect for local cleaning services.
Find the Best Keywords for Your Ads
Keywords are the words people type into Google. Good keywords mean more people click your ad. Bad ones waste money.
Use Local Keywords
Think like your customer. They will search for things like:
- “House cleaning in [your city]”
- “Office cleaners near me”
- “Move-out cleaning service”
Add your city name or zip code to keywords for better results.
Use Free Keyword Tools
Such tools as Google Keyword Planner or Ubersuggest can assist you in receiving new keyword ideas. Identify the ones that have good searches and a low cost per click (CPC).
Write Ad Copy That Gets Clicks
Your advertisement must be able to get attention quickly. You have just a few words, and you’d better use them up.
Create Strong Headlines
Good headlines include location, service, or deals. Examples:
- “Top-Rated House Cleaners in Dallas”
- “20% Off First Cleaning – Book Now”
- “Same-Day Office Cleaning in Chicago”
Add Descriptions That Build Trust
Explain what makes your service special. Use words like:
- “Eco-friendly”
- “Fully Insured”
- “5-Star Rated”
- End with a clear call to action like “Call Now” or “Book Online.”
Build a Landing Page That Converts
The landing page is where people go after clicking your ad. It should match your ad and make it easy to take the next step.
Keep It Simple and Clear
Show what you offer, how it works, and how they can book. Use:
- Clean layout
- Big headline (like “Professional Cleaning in [City]”)
- Photos of your work
- Quick contact form or phone number
Match Page to Ad
If your ad is for “deep cleaning,” the page should talk about deep cleaning—not your general services.
Target the Right People
Don’t let your ad show to people outside your area or who won’t book your services.
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Use Geo-Targeting
Set a radius around your service area. For example, show your ad only to people within 10 miles of your location.
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Choose the Right Times to Show Ads
If most customers book during work hours, show your ads from 8 AM to 6 PM. You can turn them off at night or on weekends.
Set a Budget You Can Afford
Start small. You can always increase your budget once the ads begin to work.
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Start with $10–$30 per Day.
This is enough to test what works without wasting money. Google will not charge more than your daily limit.
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Pick the Right Bidding Option
Start with “Maximize Clicks” to get traffic. Once you get conversions, switch to “Target CPA” to lower your cost per lead.
Track What’s Working (and What’s Not)
You need to know if your ads are making money. That’s where conversion tracking helps.
Set Up Conversions
Track things like:
- Calls from your website
- Form submissions
- Booking confirmations
Use Google Tag Manager and Google Ads to set this up.
Use Ad Extensions to Add More Info
People have a stronger reason to click on your ad when you use ad extensions. They also make your ad take up more space on Google.
Add These Extensions
- Sitelink Extension: Link to other pages like “Prices,” “About Us,” or “Book Now.”
- Location Extension: Show your business on Google Maps.
- Review Extension: Show your best customer reviews (if Google allows).
Watch and Improve Every Week
It takes time to run Google Ads for cleaning services. You need to check them often and make small changes to improve.
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Test Different Ads
Try different headlines and see what works better. Change one thing at a time—like the headline, offer, or call-to-action.
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Remove Bad Keywords
Check what keywords people searched. If you see things like “DIY house cleaning,” add them as negative keywords so you don’t pay for unhelpful clicks.
Mistakes to Avoid
Many cleaning businesses waste money by making simple mistakes. Here’s what to avoid:
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Don’t Target the Whole Country
Only target your service area. If you clean homes in Miami, don’t show ads in New York.
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Don’t Use Too Many Keywords
Stuffing your campaign with too many keywords makes ads less effective. Stick to a focused list of relevant keywords.
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Don’t Ignore Your Budget
If you set a budget and never check it, you may overspend or waste money on poor-performing ads. Always review your budget and adjust as needed.
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Don’t Forget to Track Leads
Without tracking, you won’t know if your ad is working. Set up conversion tracking from day one.
Conclusion: Run Google Ads and Grow Faster
Google Ads for cleaning services is a smart way to get new leads fast. With the right setup—good keywords, clear ads, and strong landing pages—you can start getting calls right away.
At SEO for Cleaning Services, we help cleaning businesses grow with both ads and SEO. The landing page is where you arrive after clicking a certain advertisement.It must be related to your ad and make the next step easy.The advertisement will bring traffic immediately but SEO will bring long term traffic in terms of ensuring that your business will appear in Google search without a paid click.
Google Ads and SEO are the most effective ways of reaching more customers online.If you need help, our team is here to set it up and make it work for you.
