Is your cleaning business not getting the attention it deserves? You’re not alone. Many great cleaning companies get overlooked, not because they’re bad at what they do, but because most people don’t know what to call them.
Promoting your cleaning business is the secret to turning quiet days into busy ones. If done with the right steps you will attract new clients, fill your schedule, and grow faster than you ever thought.
So, let’s explore some simple, but powerful ways to put your cleaning business in front of the right people.
Start with these 10 Essential SEO Tips for Cleaning Businesses and keep reading!
Find Your Spark: Define What Makes You Different
Before you post on social media or decide to build a website, stop for a minute and ask yourself: what makes my business so special? That is your Unique Selling Proposition (USP). This is the one thing where people are willing to choose you over your competitors.
What is a USP and why should you care?
Your USP is what makes your cleaning business different. It could be your speed, your friendliness, your use of eco-friendly products, or a special service you offer. Perhaps you clean the homes at night when others don’t. Perhaps you leave a fresh flower after each cleaning. Small things like this can mean a lot.
How to find your USP
Consider the aspects of your service that work best for your clients. Ask yourself:
- What do I do better than others?
- What do my customers thank me for?
- What would make me choose this business if I were the customer?
Where to use your USP
Find out your USP and use it whenever possible. Include it on your website, in your ads, and conversations with a new customer. Let it shine in your business name, your logo, and your photos. This is how they will remember you.
Your 24/7 Salesperson: Build a Website That Books Clients While You Sleep
Your website is actually always working for you. It helps people learn about you and book your services, even when you’re not actively cleaning.
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Why your cleaning business needs a website
Most people search online when they need help. If you don’t have a website, they won’t find you. Your website is like a digital front door to your business.
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What to include on your website
Keep it simple and clear. You can add your services, prices (if possible), and the regions you serve. Share photos of your work and happy customer reviews. Above all, include a contact form or booking button so that they can easily get in touch with you.
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Tips for building your site
If you’d like to do it yourself, then use tools like Wix, Squarespace, or WordPress. For a more polished look, you may want to hire a web designer.
Don’t forget to make sure that your site works well on phones. Learn how: Mobile-Friendly Cleaning Business Sites.
Don’t forget to use keywords like “cleaning service in [your city]” to make sure people can find you!
The Power of Social: Connect Where Your Clients Hang Out
Once your website is ready, it’s time to share your business with the world. Social media helps you reach people where they already spend their time.
Choose the right platforms.
Start with Facebook and Instagram—these are great for local services. You can also try TikTok for fun videos or Twitter (now X) for quick updates. Create company profiles and include your website link and phone number.
What to post
Show before-and-after cleaning photos. Talk about how to maintain a clean home. Share short videos of your team working or happy clients. But don’t limit yourself to it; use hashtags like #housecleaning or #[yourcity]cleaner so more people find you.
Be active in your community.
Join local Facebook groups. Answer questions and offer advice. Don’t spam, just be helpful and friendly. They will start to notice you and look in to what you’re offering..
Be Seen Everywhere: Get Listed on Lead Sites
You don’t have to do all the work yourself. Lead generation sites help customers find you. These are websites where people search for cleaners and contact them directly.
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Where to list your business
Sign up for Yelp, Thumbtack, Angi, TaskRabbit, and HomeAdvisor — and ensure your listings follow best practices for Local Citations and NAP Consistency for Cleaning Businesses. Build full profiles with name, phone number, services, and photos. Link to your website and social pages.
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Ask for reviews
Happy clients can leave reviews on these sites. The more 5-star ratings you get, the more people will trust you. Ask for reviews after every job, and thank your clients when they leave one.
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Sponsored listings can help.
You can pay for some sites so they display you at the top of search results. If you’re in a busy area, this can be a good idea. Use it to make your reviews and photos look as good as they should be.
Rank Higher: Use Local SEO and Paid Search to Stand Out
You want your business to show up when people search for cleaners near them. This is where SEO (Search Engine Optimization) and paid ads help.
Set up a Google Business Profile
This free tool is a game-changer for local visibility. For a step-by-step guide, check out Utilizing Google My Business for Cleaning Businesses. Add your name, location, hours, services, and website. When someone searches “cleaner near me,” your business can pop up with reviews and a book link.
Try Google Local Services Ads
These ads show at the top of Google when people search. You only get billed when someone contacts you. With booking software like Jobber you can even give clients the ability to book directly from the ad.
Run simple Google ads.
You can also use Google Ads to target your city or neighborhood. Write short, clear ads with your USP, phone number, and call-to-action like “Book Today.”
Build Trust: Show Happy Clients and Real Results
People trust what they can see. Sharing proof of your good work makes others feel safe choosing you.
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Use testimonials
Use testimonials, before-and-after photos, and engaging content to build trust. Need ideas? Explore our tips on Creating Engaging Content for Cleaning Websites.
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Show before-and-after photos
Clean a messy kitchen? Take photos! Show the difference you made. This gives people proof that your service is worth the money.
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Add real-life stories
Write short stories about how you helped a customer. Perhaps you once saved them time before a party or helped clean up after a move. These little wins mean a lot.
Stay Consistent: Keep Showing Up
Promotion isn’t a one-time job. It takes regular effort. But don’t worry—a few minutes a day can go a long way.
Make a weekly schedule.
Plan what you’ll post and where. One day post a photo, another day a client tip. Share reviews once a week. This keeps your name fresh in people’s minds.
Reuse and repurpose
Turn one video into a blog post. Turn a review into a social media post. Use what you already have in new ways.
Keep learning
Watch what other cleaners do online. See what works and try it. Over time, you’ll find your rhythm.
Final Sparkle: Clean Up Your Promotion Game
Promoting your cleaning business doesn’t have to be hard or expensive. Using the right mix of online tools, local marketing, and a clear message you can reach the people you want to, and convert leads into loyal customers.
Maintain your website and social media activity, and focus on what makes your business special; don’t be afraid to try new platforms or strategies as you go.
Each step builds trust and increases your visibility. Always look for ways to improve, stay consistent, and track what works.
Need help getting found online? Contact SEO for Cleaning Services and start growing your business today.
